Our Mission:

Reverse The Trend of Childhood Obesity and Poor Mental Health

We use science and technology to give children and young people the tools to create life-long healthy habits.



Our Mission

Childhood obesity rates are at crisis levels in the UK. Our young people are amongst the most overweight in Europe and are experiencing increasing levels of mental health issues. We aim to reverse this trend within this generation of children.

Learn More

The NHS has served us fantastically well for 70 years. As we live longer and there are more of us, to maintain and build on this legacy for the next 70 years, a growing focus on wellbeing among children and young people is essential. Reverse the Trend Foundation are pioneering an innovative approach to improving the social, emotional and physical health of our young people and I’m keen to support RTTF on their journey.
— Andrea Burroughs : Health and Wellbeing Sector Lead : SETsquared Partnership

Our Impact

Our initiatives impact children's lives throughout their daily routine, 365 days a year. As of May 2018, 18,843 children have successfully taken part in our program throughout the UK. Our impact goal is to engage 80% of UK children aged 4-16 in our initiatives. 




Over 1 million children are registered to take part in our child obesity and mental health initiatives. 



healthy initiatives 

Not every child enjoys sport. Not every child is outgoing. That's why we have created 156 Bursts of Brilliance (BOBS) to engage EVERY child.  



Thousand children Impacted

18,483 children have completed our health initiatives so far. 


Our Programs

Child obesity is one of our most complex issues. It impacts an entire generation. It impacts an entire country. It involves deep-seated cultural, and socio-economic issues. At Reverse The Trend Foundation, we understand the challenge we are up against. That's why we work with business leaders from the private sector, scientists from academia and leaders from non-profit and public sectors. We work with people who understand the value of collaboration and evidence-based research. We know there isn't one magic solution. We also know we have an approach that works. One that uses scientific evidence and business acumen to create action from ideas. One that creates sustainable behaviour change.



Some people like running. Some don't. Others love to dance. We create patterns so movement becomes a habit. We do it in a way that is fun and engaging. Even for teens. Our Ambassadors are great motivators and encourage children to move on a daily basis. 

Science and Technology

We are geeks at heart. Our founder is a scientist and neuroscience features strongly in our initiatives. We have engaged with the best tech teams to create a program that can be easily upscaled, adapted for every social demographic and for every age group. Using familiar technology, children and parents engage quickly with our iniatives and stay motivated within the program. 


Children have enormous power to influence the structure and function of their brain in ways that will build important skills and qualities. such as resilience, courage, confidence and emotional and social intelligence. Our initiatives give them the information they need to develop these qualities.  


We don't demonise food types. We don't ban ingredients. Instead we show children how taste buds work. We encourage and reward trying and eating a wide variety of food stuffs. We show children how to source and select healthier choices. We work with children and parents to create healthy habits around food. And we make it a fun experience. 



"The Yorkshire & Humber Academic Health Science Network is tasked with identifying and driving into practice innovative approaches to health and well-being that will benefit the region and are scalable to a national level. Reverse The Trend has created a programme which addresses children’s physical, nutritional and emotional behavioural responses to the current obesogenic environment in the UK. I believe that this campaign coupled with their planned sustainable business model will create a healthy legacy for future generations. We are keen to work with Reverse the Trend and both regional and national partners to help deliver improved outcomes for children."

 Dr Neville Young | Director of Enterprise & Innovation | Yorkshire & Humber Academic Health Science Network


Get Involved

Find out about our programs, funders, partners and how you can become involved.


Sign Up For a Program

We are currently accepting applications for our nationwide health initiatives.

Partners and Volunteers

We welcome the involvement of funding and implementation partners and volunteers.  

Make a Donation

Our work is supported by a diverse portfolio of funding initiatives, designed to maximise impact.