Reverse The Trend Foundation is a registered children's charity which aims to reverse the trend of childhood obesity and promote mental wellness within this generation of children.

Think of a school class. 1 in 4 of those children will suffer from an obesity-led illness such as heart disease or diabetes. One in three will suffer from a mental health problem. These numbers are escalating in the UK.

What can we do about it? Yes you can cut out sweets and treats for kids but we all know from personal experience that it doesn't last. This is where the boffins at Reverse The Trend Foundation have cracked it.

We work with children to create healthy habits that will hopefully last a life time. Remember when you were first taught to tie your shoelaces? I bet you still tie them the same way. That's a habit cycle. Working with Neuroscientists, Reverse The Trend Foundation has created the Healthy Happy Child Campaign which employs the Habit Cycle to reinforce physical, nutritional and emotional wellbeing.

Imagine if children were shown how to create healthy habits. Not just physical and nutritional ones, but emotional ones too. Imagine if they could increase their self-esteem, sleep better, express feelings and move more. But we want to make it fun too. That’s why children aged 8-16 help to create our Healthy Challenges.

We have one aim – to reverse childhood obesity within our generation of children. We don’t want to wait until these children are suffering from obesity related diseases. We are acting now.