Neuronimo’s 100 Tiny Pieces Campaign


The aim of the Neuronimo Programme is to provide young people with the opportunity to lead and benefit from changes that will improve their social, emotional and physical wellbeing around childhood obesity and mental health.  

This young person led programme will help children aged 5 to 18 identify and regulate emotions using research in the fields of developmental cognitive neuroscience, social and emotional learning (SEL) and positive psychology.

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Young people will learn to recognize simple cues in their environment which influence their eating and movement patterns. Young people will also engage with local businesses and communities and explore the role they play in driving unconscious decision making behaviours that cause an imbalance in energy.

Young people will share knowledge of improving physical, emotional and nutritional health in the workplace with local businesses as part of a sustainable funding model.  Businesses will also learn how to introduce healthy ‘cues’ in their environment to benefit staff and young people in the community.

Initially adopting a harm reduction approach, the programme is designed for maximum impact with a universal uptake.

Neuronimo makes positive behavioural change as easy as possible, by minimizing the time, effort and costs of improving the diet and exercise and emotional health of children.  

100 tiny pieces campaign  

An eight week campaign working with a minimum of 100 children in each council area

Stage 1

Young people will create materials that will help them understand how chemicals in the brain influence emotions and behaviours around mental health, movement and food.

Young people will learn how to identify emotions such as anxiety, anger, fear, boredom, happiness and loneliness.

Young People will identify cues in their environment which influence eating and movement behaviours


Young people will practice a range of techniques which help manage those emotions. Young people will learn to recognise how their environment affects their behaviours and how to manage these cues.

Stage 3

Stage 3 involves young people applying techniques in a real life situation.  With safeguarding in place, young people will be making contact with local people and businesses in the community and asking them to sponsor a local child through the Neuronimo programme. They will record feelings, physical symptoms such as increased heart rate and techniques they use to overcome any feelings of anxiety.

The concept of using the project to connect to local businesses to fund another young person through the project adds to community inclusion and practicing compassion strengthens the neural pathways for detecting emotions in others.  It also creates a platform for making the programme sustainable beyond the initial investment.

Young people also have an opportunity to develop the Neuronimo brand. This will include designing a logo, designing merchandise and managing social media. Young people will also create and select the learning methods and materials. Young people will also speak to local press. There will be an option to create local branding and to become a Neuronimo Ambassador.

Stage 4

Upon completion of Neuronimo’s 100 Tiny Pieces Campaign, Local Authorities will have an opportunity to apply for Stage 4 of the program. In Stage 4 young people will have an opportunity to apply the techniques they have learned and complete weekly physical, nutritional and emotional health challenges for 12 months.  This is our BOBS (Bursts of Brilliance) phase of the programme. The BOBS are themed according to health inequalities and key performance indicators in specific social demographic areas. Each council will have a bespoke version of Stage 4.

DATA Capture and evaluation

A test retest method will be applied at various stages in the programme. Research opportunities are available as well as significant data capture.


Neuronimo Stages 1-3 is an 8 week programme

Neuronimo Stage 4 is a 12 month programme